SEO & Content
Evidence-led audits, content direction, and on-site improvements built around the way real customers search.
What's included
- Technical fixes
- A content plan, 2 articles a week
- A monthly SEO audit
Make your best work easier to find.
that's me, Michaelalmost 20 yrsbehind the cameraFort Worth, TX
SEO for Dallas–Fort Worth home-service contractors.
I find what's keeping your work from showing up on Google, fix it, and show you the proof every month.
Measure twice.Rank once.
Every job starts with a free auditWhat I do
Strategy people can see.
Flip a card to see what's included.
Local Search
Practical local visibility work for DFW businesses competing where high-value decisions begin.
What's included
- Google Business Profile work
- Service areas set up the way Google asks
- Reviews, asked of every customer
Video & Photography
Original production for businesses whose quality is best communicated through what people can see.
What's included
- Video and photography in Dallas–Fort Worth
- Shot and produced by Michael
- Made to be used on your site and profile
The free audit
I mark it up like a punch list.
Scroll, and watch an audit happen on a made-up roofing site.
Example only · not a real business
EXAMPLE ROOFING CO.
[stock photo of a house]
Welcome to our website!
We are a family owned company providing quality services for all your needs. Call us today for more information about what we can do for you.
Services: Roofing, Gutters, Repairs, More
Made-up example site, not a real business
- stock photo?!
Homeowners have seen that house before. Your own roofs, from your own jobs, prove you did the work.
- says nothing
Say what you do and where, in the first line: "Roof repair and replacement in Fort Worth."
- 1 page for 4 services
Every service you sell gets its own page, so each one can show up for its own search.
- phone # buried · no city
The number belongs at the top, and the towns you serve belong on the page.
Every site gets this before you pay anything. Real problems, in plain words, and the order I'd fix them in.
What the work is for
From page 2 to the map.
Scroll to move your listing up. This is how the goal works, not a promise or a client result.
- Technical fixesThe things that stop Google reading your site, fixed first.
- Google Business Profile workCategories, service area, photos and reviews, set up the way Google asks.
- A content plan, 2 articles a weekWritten for the searches your customers actually make.
- A monthly SEO auditWhat moved, what didn't, and what's next, in plain words.
roofer near me
Sample Roof Pros★ 4.8 (212) · Fort Worth
Placeholder Roofing★ 4.7 (98) · Fort Worth
Your company★ 4.9 (41) · Fort Worth
Demo Exteriors★ 4.6 (154) · Arlington
Proof, not promises
Real numbers only.
Taxero.ai, ongoing
An audit, the founders' fixes, new guides, and getting them found. Indexed pages went from 25 to 114.
See the Taxero case study ↗Dark Rainbow, ongoing foundation
Rebuilt around the work it wants.
Carpenter Growth rebuilt Dark Rainbow's web presence around the work and clients it wants to reach, then established the search and measurement foundations needed for a focused content engine.
See the foundation work ↗One plan for home-service contractors.
For home-service contractors, SEO is $900 a month. The first 3 months are the minimum. After that it's month to month, with 30 days' notice to cancel. It starts with a free SEO audit before you sign.
About Michael Carpenter
Hi, I'm Michael.
A DFW-based videographer and photographer who brings a production background to search strategy. For contractors, that means your work gets seen, and found.
More about Michael ↗Journal
Fresh off the job site.
Start with a real conversation
Let’s look at what is already there.
Share a little about the business and what you are trying to improve. If there is a useful next step, we will make it specific.
SEO clients nationwide · Video production in Dallas–Fort Worth